Maybe your store name is Cobblestones. Keywords come at the cost of attention. They lengthen a domain and are thus less memorable.
But a well thought-out keyword that compliments would ameliorate this effect. Finding a balance between the two is important. Sometimes we type faster than we can spell, recieve. As a good example, type in gooogle. Spelling mistakes abound, as do sloppy typing finders. When searching for a domain, avoid words that are easily misspelled.
See section IV for a hack around this. Make sure your domain does not mean something else in any other language. One example that always comes to my mind is the old car brand Nova. When Volkswagen tried to expand into Latin America, they forgot to check what Nova meant.
In Spanish the words No Va translates as does not go. Volkswagen tried to sell a car that literally said does not go. However, there are still some pitfalls to avoid when thinking about purchasing a domain. Only getting the.
Imagine someone typing in your domain from memory. How many times have you wondered whether a website is a. Purchasing other TLDs is important in making sure the right people are coming to your website. Unsurprisingly, a long name is harder to remember than a short and snappy one.
Even if your company has a long name thinking of an abbreviated version for the purposes of your domain might work in your favour. Beyond the memorable factor, after some point, search engines will stop reading your URL. Google, for example, has a character limit of approximately characters. This is why we recommend that a URL never extend beyond characters.
Note, that includes: www. Sometimes, people go word blind. They become so familiar with a term that it becomes second nature, so much so that you fail to see it in the context others would. Try to avoid falling into the traps of those below:. Odds are someone has good intentions but a lopsided strategy. Using a valuable domain like vacuums. However, people are searching for a specific device, a vacuum. They might also be looking for cleaning products, people who vacuum probably need some as well, but the domain is so specific that you might get some tangential sales but stick to specific domains for specific products.
Once limited by geography, now someone in Azerbaijan can put in an order without too much trouble. So keeping to a broad sounding term is a great way to signal that face. If you operate internationally, make sure that your domain reflects that. Beyond its effect on a brand, it typically falls under the easily misspelled advice.
If your website is bst-vaccums. The browser and search engine crawlers that are reading the domains see them as separate. However, if you are a struggling shampoo salesman having such a domain could actually hurt. How many people are searching where to buy shampoo? There is a percentage, probably a good percentage, but there is also a percentage of people looking for tips, tricks, types and all sorts of information on shampoo.
Such an approach could just leave you with a lot of noisy traffic. Is it easy to type, how about on a phone or with one hand? Domains that stress our fingers also stress our brains and are less memorable. This is also where TLDs matter. Type out bbc. Which one are you more likely to use? Think about that when picking out a TLD. One that flows on a keyboard is better than one that does not. You should also keep mobile in mind.
Every year mobile chews up more and more internet traffic. Design your domain around the assumption that someone is typing it with one hand on a bus while trying to hold onto the top railing. A big pitfall is to prefer a computer and search engine crawlers over actual visitors. Selecting a domain that contains a killer keyword is great for SEO and search engines.
However, not factoring in human interaction could cost in user experience. Remember that your domain is very much part of your website. Something that flows, a collection of letters that are short, easy to read and a domain that is indicative of your business is just as important. Balance between computer and people.
Remember both its SEO potential and how users will be interacting with it. Because, in its simplest form, a domain marketing strategy is taking the time to think about how your domain will affect your visitors, brand and SEO potential. But before you go, there are still some nuances you can take into account when implementing those three concepts.
This is advanced to the previous beginners guide section. If you own www. This will ensure that your competition or similarly named companies cannot take your brand away from you. However, your competition can simply buy up yourname. Having all the TLDs will prevent this. This first step will help you organize everything and show you potential gaps, exploits, and domains of which you could take advantage.
Starting with a long list of different TLDs is a great first start. The next step is some research. If you already have a list of primary keywords for your business then you are off to a great start. Think of variations on those keywords, common misspellings, synonyms; even an antonym or two might be enlightening. Think of all the ways that keyword could be used. The point of all this research is to let ideas fly. Even if the domain seems outlandish and silly write it down, write down everything.
Just build that spreadsheet. Even go as pedantic as pluralizing or hyphenating different parts of your domain; e. At this point, you are not looking for the right domain you are building the foundation that will lead you to the right domains. See section II for more information on registrars in general. Finding a reliable registrar is important and especially if you are going to register multiple domains with them.
Dealing with one domain at a rotten registrar can be a nightmare, imagine ten or a hundred. This is why we recommend finding a registrar that is aware of domain marketing. The big and famous registrars tailor to a very wide audience. They are great if you are looking for one domain for a personal project. A person at the other end who can look through it, give feedback and then register everything for you could make the process easier in the long term.
Plus, owning all those domains will mean some micromanaging on your part. The second is to whittle down that list. This is where the previous sections play an important role as well as the quality of your brainstorm. Fortunately as domain marketing experts, we can point out the big things to focus in on. How experienced you are in dealing with domains will play a huge role in finding the gems amongst the junk. Cut anything that sounds unusual when read aloud: URLs that made sense when read on a screen could have a completely different meaning when said aloud.
Imagine saying your domain name to a client; the domain had better translate from speech into text easily. Domains that cause you to strain and stretch when typing should go: A domain should flow. There are a few questions you might want to ask before jumping ahead though. If the answer to any of the above questions is yes, then you might want to consider changing your primary domain. Each registrar is different.
Unless you have a programing background, it might require the contracting of a developer for a few hours work. All you are going to do is take each of the secondary domains and add a redirect into them. A domain in its simplest form directs a browser to a server.
The browser pulls information from the server this is why when hosting a website you need a domain and hosting. The domain points at a server and the server sends the browser the information and voila—website. Those secondary domains will work in the same way by pointing traffic towards your primary domain. A redirect is a temporary redirect.
Like when building a webpage, you might want to redirect the traffic away from the page. They are useful when pointing traffic towards a specific domain. The realm of SEO links create authority and tell search engines that the page being linked to is relevant, and thus worthy of a better PageRank. A does not do that. This will ensure that all those secondary domains point towards your primary domains.
In the early days of the internet, some websites who had premium domains noticed that they were receiving traffic that was bypassing search engines. They discovered that users were simply typing in their domains navigating directly towards their websites.
This is where the origin of domain marketing was born. The more domains you had the more potential direct traffic you could capture. However, was a long time ago in internet terms. With the advent of the searchable URL bar in most browsers, the role of domain marketing has changed. Now, simply typing in terms into your web browser will autocomplete a strong domain marketing strategy is even more important.
Because more and more users are using the URL browser bar, using domains that are keyword rich will help to improve the amount of direct navigation traffic your website is attracting. This can be done separately from the research done above or at the same time, but get a list of your strongest keywords. Keywords that currently generate traffic and keywords to target, ones that could generate traffic in the future, are what you want to keep your eye out for.
If appropriately targeted, these domains will naturally capture traffic, especially if those domains are capturing traffic associated with keywords related to your products and services. The gold rush is very much alive. A creative domain marketing strategy done today, ten years from now or in the latter part of the century when we have internet 2 will always find new domains to use. The only way to miss out on it is to not try at all. Finding domains that are searchable and direct traffic towards you as well as countering human errors: like misspellings, forgetting the full domain and so on, but a domain marketing strategy also has a defensive aspect, it protects your brand.
The best way to see this is imagine you only own one domain, www. Host files? Create your own website? Or just use it to communicate via an email address? For anyone looking at being present online, picking the right hosting plan is important. The included free domain helps get your web project set up and online in no time. There are a number of free hosts available who can help you create a website on one of their subdomains without any upfront costs.
However, if you find that your site is slow to load, inundated with unwanted advertising, or there is a lack of customer support available, then you should consider switching to a paid provider.
See how we stack up to the competition. Free domain for 1 year. If you're looking at creating a website using an easy-to-use drag and drop website builder, then a MyWebsite plan is the right choice for you. All plans come with a free domain and email account, stunning templates optimized for mobile devices, and built-in tools that will help you reach the right audience.
Among other features, the product allows you to offer your site in multiple languages, and helps you keep in touch with your visitors through customer review widgets.
Having the right domain address is key when it comes to communicating via email. An email address such as:. IONOS is always running offers and other deals that add value and save you money.
Not long ago, users could get a free. IONOS has also had free first-year deals on. It's important to check back often as we're always posting new deals on domain names and other products.
Yes, there is a list of free domains. Because we've integrated them into our plans and packages, you can get these same FREE domains included at no extra cost. Here's a list of extensions that are available as complimentary add-on domain names:. We usually have very competitive pricing for our domain customers; however, you will not be able to enjoy free domains all the time. The reason we can occasionally give away domains at little or no cost is that our large customer base enables us to attract a lot of registries that work with us.
One example of such cooperation might be a registry that launches a new TLD but does not intend to do all of the marketing and sales activities by themselves. Nevertheless they would like to see quick growth in their user base and to reach this goal they give IONOS very attractive offers.
Then, for example, we can sometimes offer free domain registration. On the one hand, this is a great opportunity for our customers to benefit from fantastic offers, on the other hand it can evoke the wrong impression about the hosting industry in general.
In the long run, it is impossible to offer free domain name registration and cheap web hosting services at a high quality level. Yes, there are packages and plans that include a free domain for the life of the plan. Currently, this is possible with our email plans. Helpful advice from a single point of contact. Exclusively for you.
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